What was the net change in the number of franchised Best Brains outlets during 2024?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 114 | 116 | +2 |
| 2023 | 116 | 122 | +6 | |
| 2024 | 122 | 162 | +40 | |
| Company- | 2022 | 5 | 2 | -3 |
| Owned* | ||||
| 2023 | 2 | 2 | 0 | |
| 2024 | 2 | 2 | 0 | |
| Total Outlets | 2022 | 119 | 118 | -1 |
| 2023 | 118 | 124 | +6 | |
| 2024 | 124 | 164 | +40 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 36–42)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, the net change in the number of franchised outlets during 2024 was an increase of 40. Specifically, the number of franchised Best Brains outlets started at 122 at the beginning of 2024 and ended the year at 162. This represents substantial growth in the Best Brains franchise system.
For a prospective franchisee, this increase suggests that the Best Brains business model is gaining traction and expanding its footprint. A growing number of outlets can increase brand recognition and potentially lead to greater customer acquisition for all franchisees. However, rapid growth can also strain support systems, so it's important to assess how Best Brains manages and supports its expanding network.
It is also important to note that while franchised locations increased, the number of company-owned Best Brains locations remained constant at 2 during 2024. This indicates that Best Brains' growth is primarily through franchising rather than corporate expansion. This could mean that Best Brains is focused on leveraging franchisee investment for growth, which is a common strategy in the franchise industry.