Does Best Brains have master rights on the social media of a franchisee?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
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- We Must Approve Advertising. You may only use advertising material not prepared or previously approved by us, by submitting it to us for approval. If you do not receive written approval within fourteen days after the date of receipt by us of the materials, we will be deemed to have disapproved. You will have access to corporate provided social media and the ability to use and post pursuant to our guidelines, but we will have master rights on such social media, and can change or edit your posts. You also must abide by our guidelines with respect to any digital chat communication tools that you use.
Source: Item 23 — RECEIPTS (FDD pages 42–190)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, Best Brains franchisees will have access to corporate-provided social media and the ability to post according to Best Brains' guidelines. However, Best Brains retains master rights over the franchisee's social media. This means that Best Brains can change or edit a franchisee's posts.
This provision gives Best Brains significant control over the franchisee's online presence and messaging. While franchisees can use the provided social media platforms, they must adhere to Best Brains' guidelines, and Best Brains ultimately has the authority to modify or alter any content.
This level of control is not uncommon in franchising, as franchisors often want to ensure brand consistency and protect their reputation. Prospective franchisees should carefully consider these terms and understand the extent to which Best Brains can influence their social media activity. Franchisees must also abide by Best Brains' guidelines with respect to any digital chat communication tools that they use.