If Best Brains provides recommended minimum prices, am I obligated to follow them?

According to Best Brains' 2025 Franchise Disclosure Document, Best Brains will provide franchisees with recommended minimum prices for their area. However, the FDD does not state whether franchisees are obligated to adhere to these recommended prices.

Without further clarification in the FDD, it is unclear whether these price recommendations are merely suggestions or mandatory guidelines. Franchise agreements sometimes include clauses that allow franchisors to set maximum or minimum prices to maintain brand consistency and market competitiveness.

A prospective Best Brains franchisee should seek clarification from the franchisor regarding the nature of these recommended minimum prices. Specifically, they should ask whether these prices are mandatory, and what the consequences are for deviating from them. Understanding the pricing flexibility is crucial for developing a sustainable business strategy.