Must the Best Brains franchisee's opening marketing plan be approved by Best Brains?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
- You shall contribute to the Brand Development Fund (the "Brand Development Fund") for such advertising and marketing programs as we deem appropriate.
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- You agree that we may use the Brand Development Fund to prepare advertising materials and administer national, regional and local advertising programs and public relations activities.
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- You must list and advertise the Franchised Business in such print and online directories as we may specify using our templates.
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- Telephone Numbers. We may maintain one or more telephone numbers for the Franchised Business and, if we do, you shall be authorized and required to use such number(s) during the term of this Agreement. If y
Source: Item 23 — RECEIPTS (FDD pages 42–190)
What This Means (2025 FDD)
According to the 2025 Best Brains Franchise Disclosure Document, a franchisee's opening marketing plan requires approval from Best Brains. Specifically, before opening their franchised business, franchisees must spend a minimum of $14,000 on local advertising, marketing, and promotion, and this spending must align with an opening marketing plan approved by Best Brains. These grand opening expenditures are separate from any Brand Development Fund contributions.
Best Brains may also require franchisees to pay into the Brand Development Fund at the time of the "open house," before the scheduled opening. These amounts will then be spent by Best Brains for local advertising, marketing, and promotion of the opening, again following an opening marketing plan developed by Best Brains itself.
This requirement ensures that the franchisee's initial marketing efforts align with the brand's standards and strategies. It also allows Best Brains to maintain control over how the brand is presented to the public during the critical launch phase of a new franchise location. Prospective franchisees should carefully consider this requirement and factor the grand opening marketing expenses into their initial investment and business plan.