What must a Best Brains franchisee do regarding their assumed name registration upon termination or expiration?

According to Best Brains' 2025 Franchise Disclosure Document, upon termination or expiration of the franchise agreement, a franchisee must cancel their assumed name registration and must not represent that they formerly conducted business under the Best Brains' marks. This requirement is part of the franchisee's post-termination obligations.

This means that once the franchise agreement ends, the franchisee is legally obligated to discontinue using the Best Brains name and any associated branding in their business operations. Canceling the assumed name registration ensures that the franchisee cannot legally operate under the Best Brains name, preventing any potential confusion among customers or misrepresentation of affiliation with the Best Brains brand.

This provision protects Best Brains' brand identity and prevents former franchisees from unfairly capitalizing on the brand's reputation after the franchise agreement has ended. It is a standard practice in franchising to ensure a clear separation between the franchisor and former franchisees, maintaining the integrity of the brand and preventing potential legal issues.