How must a Best Brains franchisee identify themselves as the independent owner of the Franchised Business?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
Use of Service Mark. You must use the Marks as the sole identification of the Franchised Business, provided that you must identify yourself as the independent owner of the Franchised Business in the manner we prescribe. You may not use any Mark as part of any company or trade name, or with any prefix, suffix, or other modifying words, terms, designs or symbols, or in any modified form, nor may you use any Mark in connection with the sale of any unauthorized service or product or in any other manner not expressly authorized in writing by us. You must prominently display the Marks on or in connection with, signs, posters, displays, service contracts, stationery, and other forms we designate. You must, in the manner we prescribe, give notices of trademark and service mark registrations and copyrights as we specify and to obtain such fictitious or assumed name registrations as may be required under applicable law. All bank accounts, licenses, permits or other similar documents must contain the actual name of the person or entity owning the Franchised Business and may contain "d/b/a BEST BRAINS." Any sign face bearing the Marks will remain our property even though you may have paid a third party to make the sign faces.
Source: Item 13 — TRADEMARKS (FDD pages 29–30)
What This Means (2025 FDD)
According to Best Brains's 2025 Franchise Disclosure Document, franchisees must identify themselves as the independent owner of their Franchised Business in a manner prescribed by Best Brains. While franchisees must use the Best Brains marks as the sole identification of the franchised business, they are also required to identify themselves as the independent owner.
The FDD specifies that franchisees cannot use any Best Brains mark as part of their company or trade name, or with any modifications unless expressly authorized in writing by Best Brains. Franchisees must prominently display the Best Brains marks on signs, posters, displays, service contracts, stationery, and other designated forms. They must also provide notices of trademark and service mark registrations and copyrights as specified by Best Brains and obtain any required fictitious or assumed name registrations.
Furthermore, all bank accounts, licenses, permits, and similar documents must contain the actual name of the person or entity owning the Best Brains Franchised Business, and may include "d/b/a BEST BRAINS." It is important to note that any sign face bearing the Best Brains marks remains the property of Best Brains, even if the franchisee paid a third party to create the sign.