What must a Best Brains franchisee do to assist in protecting the Marks in litigation?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
Infringements. You must immediately notify us of any apparent infringement of or challenge to your use of any Mark, or claim by any person of any rights in any Mark, and you may not communicate with any person other than us and our counsel in connection with any infringement, challenge or claim. We and our affiliates will have sole discretion to take action as we deem appropriate and the right to exclusively control any litigation or USPTO or other proceeding arising out of any such infringement, challenge or claim or otherwise relating to any Mark and you must sign any and all instruments and documents, render assistance and actions as may, in the opinion of our or our affiliates' counsel, be necessary or advisable to protect and maintain our interests in any litigation or USPTO or other proceeding or to otherwise protect and maintain our interests in the Marks.
We will indemnify you against, and reimburse you for, all damages for which you are held liable in any proceeding in which your use of any Mark, pursuant to and in compliance with the Franchise Agreement, is held to constitute trademark infringement, unfair competition or dilution, and for all costs reasonably incurred by you in the defense of any claim brought against you or in any proceeding in which you are named as a party, provided that you have timely notified us of the claim or proceeding and have otherwise complied with the Franchise Agreement. We, in our discretion, will be entitled to defend any proceeding arising out of your use of any Mark pursuant to the Franchise Agreement, and, if we undertake the defense of the proceeding, we will have no obligation to indemnify or reimburse you for any fees or disbursements of counsel you retain.
Source: Item 13 — TRADEMARKS (FDD pages 29–30)
What This Means (2025 FDD)
According to Best Brains's 2025 Franchise Disclosure Document, franchisees play a crucial role in protecting the brand's trademarks. If a franchisee observes any potential infringement or challenges to the use of the Best Brains Marks, they are obligated to immediately inform Best Brains. The franchisee is not allowed to communicate with any party other than Best Brains and its legal counsel regarding the infringement, challenge, or claim. This ensures that all communications are handled in a coordinated and legally sound manner.
Best Brains retains the sole discretion to decide on the appropriate course of action, including initiating litigation or proceedings with the USPTO. The franchisee is required to cooperate fully by signing any documents and providing assistance as deemed necessary by Best Brains's counsel to protect the Marks. This may involve providing information, appearing as a witness, or other actions to support Best Brains's legal efforts.
In the event that a franchisee's use of the Best Brains Marks, in compliance with the franchise agreement, leads to a finding of trademark infringement, unfair competition, or dilution, Best Brains will indemnify the franchisee against damages and reimburse costs incurred in defending against such claims, provided the franchisee has promptly notified Best Brains and complied with the franchise agreement. However, Best Brains has the right to defend any proceeding arising from the franchisee's use of the Marks, and if Best Brains assumes the defense, it is not obligated to reimburse the franchisee for their legal counsel fees. This comprehensive approach ensures that Best Brains maintains control over the protection of its Marks while providing support to its franchisees.