What factors does Best Brains consider when evaluating the traffic patterns of a proposed Best Brains site?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
(1) Use our reasonable best efforts to review a site you have selected. We review the site in order to evaluate and approve the location of your Franchised Business within thirty days after you provide us the information about the site. Additional sites are considered until our approval is reached. You must obtain our approval of the site location and the lease. The factors which we may (but are not required to) consider for our approval include demographic radius characteristics and growth factors in the area, traffic patterns, ease of access, parking, visibility, allowed signage, competition from other businesses providing similar products and services, the proximity to other businesses, the nature of the businesses in proximity to the proposed site, and other commercial characteristics (including rental obligations and other lease terms for the proposed site) and the size, appearance and other physical characteristics of the proposed site location. We recommend that the size of the location be 1,000 to 1,500 square feet. We approve or disapprove locations or leases by a written notice which is delivered to you. We use our reasonable best efforts to deliver this notification to you within 30 days after the location evaluation or lease information is available.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 23–28)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, when a franchisee selects a potential site, Best Brains may review the site to evaluate and approve its location. This review is conducted within thirty days of the franchisee providing the necessary information.
Best Brains may consider traffic patterns as part of their evaluation, though they are not required to do so. Other factors that Best Brains may consider include demographic radius characteristics and growth factors in the area, ease of access, parking, visibility, allowed signage, competition, proximity to other businesses, the nature of nearby businesses, other commercial characteristics such as rental obligations and lease terms, and the physical characteristics of the site.
The FDD specifies that Best Brains approves or disapproves locations and leases via written notice delivered to the franchisee, ideally within 30 days of the location evaluation or receiving lease information. Best Brains recommends that the size of the location be 1,000 to 1,500 square feet.