What factors does Best Brains consider when evaluating a site's ease of access?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
Before you open your Franchised Business, we will:
(1) Use our reasonable best efforts to review a site you have selected. We review the site in order to evaluate and approve the location of your Franchised Business within thirty days after you provide us the information about the site. Additional sites are considered until our approval is reached. You must obtain our approval of the site location and the lease. The factors which we may (but are not required to) consider for our approval include demographic radius characteristics and growth factors in the area, traffic patterns, ease of access, parking, visibility, allowed signage, competition from other businesses providing similar products and services, the proximity to other businesses, the nature of the businesses in proximity to the proposed site, and other commercial characteristics (including rental obligations and other lease terms for the proposed site) and the size, appearance and other physical characteristics of the proposed site location. We recommend that the size of the location be 1,000 to 1,500 square feet. We approve or disapprove locations or leases by a written notice which is delivered to you. We use our reasonable best efforts to deliver this notification to you within 30 days after the location evaluation or lease information is available.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 23–28)
What This Means (2025 FDD)
According to Best Brains's 2025 Franchise Disclosure Document, when a franchisee selects a site for their Best Brains center, Best Brains will review the site, using their reasonable best efforts, to evaluate and approve the location within thirty days after receiving the site information. Best Brains may consider several factors for approval, including traffic patterns and ease of access. Other factors Best Brains may consider include demographic radius characteristics and growth factors in the area, parking, visibility, allowed signage, competition from other businesses providing similar products and services, the proximity to other businesses, the nature of the businesses in proximity to the proposed site, and other commercial characteristics (including rental obligations and other lease terms for the proposed site) and the size, appearance and other physical characteristics of the proposed site location. Best Brains recommends that the size of the location be 1,000 to 1,500 square feet.
Best Brains approves or disapproves locations or leases via written notice delivered to the franchisee. Best Brains uses its reasonable best efforts to deliver this notification within 30 days after the location evaluation or lease information is available. This site selection assistance is a benefit to franchisees, as it provides guidance on choosing a location that meets Best Brains's criteria for success. However, Best Brains is not required to consider these factors.
Prospective franchisees should carefully consider all location-related factors and work closely with Best Brains to find a site that meets both their needs and the franchisor's requirements. Understanding the relative importance of each factor can help franchisees prioritize their site selection efforts and negotiate favorable lease terms.