What factors does Best Brains consider when evaluating a site's competition?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
(1) Use our reasonable best efforts to review a site you have selected. We review the site in order to evaluate and approve the location of your Franchised Business within thirty days after you provide us the information about the site. Additional sites are considered until our approval is reached. You must obtain our approval of the site location and the lease. The factors which we may (but are not required to) consider for our approval include demographic radius characteristics and growth factors in the area, traffic patterns, ease of access, parking, visibility, allowed signage, competition from other businesses providing similar products and services, the proximity to other businesses, the nature of the businesses in proximity to the proposed site, and other commercial characteristics (including rental obligations and other lease terms for the proposed site) and the size, appearance and other physical characteristics of the proposed site location. We recommend that the size of the location be 1,000 to 1,500 square feet. We approve or disapprove locations or leases by a written notice which is delivered to you. We use our reasonable best efforts to deliver this notification to you within 30 days after the location evaluation or lease information is available.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 23–28)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, when reviewing a potential site for a new franchise, Best Brains may consider competition from other businesses that offer similar products and services. This is part of a broader evaluation that Best Brains conducts to approve the location of a franchised business.
Site approval is a critical step for prospective franchisees. Best Brains aims to review and approve a site within thirty days of receiving the necessary information. The evaluation process includes assessing various factors, such as demographic characteristics, growth factors, traffic patterns, accessibility, parking, visibility, signage, proximity to other businesses, the nature of nearby businesses, commercial characteristics (including rental obligations and lease terms), and the physical attributes of the site. The document recommends that the location size be between 1,000 and 1,500 square feet.
Best Brains communicates its approval or disapproval of locations or leases through written notice, typically within 30 days of the evaluation. However, the FDD states that Best Brains is not required to consider all of these factors. This discretionary approach means that franchisees should proactively gather comprehensive data on these aspects to support their site selection and present a strong case for approval.