What factors may Best Brains consider when approving a site location?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
(1) Use our reasonable best efforts to review a site you have selected. We review the site in order to evaluate and approve the location of your Franchised Business within thirty days after you provide us the information about the site. Additional sites are considered until our approval is reached. You must obtain our approval of the site location and the lease. The factors which we may (but are not required to) consider for our approval include demographic radius characteristics and growth factors in the area, traffic patterns, ease of access, parking, visibility, allowed signage, competition from other businesses providing similar products and services, the proximity to other businesses, the nature of the businesses in proximity to the proposed site, and other commercial characteristics (including rental obligations and other lease terms for the proposed site) and the size, appearance and other physical characteristics of the proposed site location. We recommend that the size of the location be 1,000 to 1,500 square feet. We approve or disapprove locations or leases by a written notice which is delivered to you. We use our reasonable best efforts to deliver this notification to you within 30 days after the location evaluation or lease information is available.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 23–28)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, the company uses its best efforts to review and approve a franchisee-selected site within 30 days of receiving the necessary information. Best Brains' approval of both the site location and the lease is mandatory. The document outlines several factors that Best Brains may consider during the approval process. These include demographic radius characteristics and growth factors in the area to ensure a viable customer base. Traffic patterns and ease of access are also important for attracting customers to the location.
Visibility and allowed signage are considered to maximize the center's exposure. Best Brains also evaluates the competitive landscape, considering competition from other businesses offering similar services and the proximity to other businesses. The nature of nearby businesses is assessed to ensure compatibility and synergy. Commercial characteristics, including rental obligations and other lease terms, are reviewed to assess the financial viability of the location.
Finally, Best Brains considers the physical characteristics of the proposed site, including its size and appearance. The company recommends a location size of 1,000 to 1,500 square feet. Best Brains communicates its approval or disapproval of locations or leases through written notice within 30 days of the location evaluation or receiving lease information. Franchisees must obtain written approval from Best Brains before signing any lease agreements, and leases must include specific language outlined in the Lease Rider attached to the Franchise Agreement.