What is the definition of advertising expenditures for Best Brains?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
Advertising expenditures does not include payments for items which we deem inappropriate for meeting the minimum advertising requirements, including, without limitation, payments in connection with permanent on-premises signs, lighting, purchasing or maintaining vehicles, even though such vehicles may display the Marks, and other payments.
Source: Item 23 — RECEIPTS (FDD pages 42–190)
What This Means (2025 FDD)
According to the 2025 Best Brains Franchise Disclosure Document, advertising expenditures do not include payments for items that Best Brains deems inappropriate for meeting the minimum advertising requirements. These inappropriate items include, but are not limited to, payments related to permanent on-premises signs, lighting, and purchasing or maintaining vehicles, even if those vehicles display Best Brains' trademarks.
This definition is important for prospective franchisees because it clarifies what types of expenses will and will not count towards meeting the minimum advertising expenditure requirements. Franchisees must ensure that their advertising spending aligns with Best Brains' approved categories to avoid non-compliance.
Best Brains also requires franchisees to spend a minimum of $14,000 on local advertising, marketing, and promotion for the opening of their franchised business, according to an opening marketing plan approved by Best Brains. Additionally, franchisees must spend at least $250 per month on local advertising and promotions each fiscal year. If a franchisee fails to meet the minimum advertising expenditure, Best Brains may require the franchisee to pay the unexpended amounts to the Brand Development Fund.