What does Best Brains consider 'reasonable best efforts' when reviewing a site?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
(1) Use our reasonable best efforts to review a site you have selected. We review the site in order to evaluate and approve the location of your Franchised Business within thirty days after you provide us the information about the site. Additional sites are considered until our approval is reached. You must obtain our approval of the site location and the lease. The factors which we may (but are not required to) consider for our approval include demographic radius characteristics and growth factors in the area, traffic patterns, ease of access, parking, visibility, allowed signage, competition from other businesses providing similar products and services, the proximity to other businesses, the nature of the businesses in proximity to the proposed site, and other commercial characteristics (including rental obligations and other lease terms for the proposed site) and the size, appearance and other physical characteristics of the proposed site location. We recommend that the size of the location be 1,000 to 1,500 square feet. We approve or disapprove locations or leases by a written notice which is delivered to you. We use our reasonable best efforts to deliver this notification to you within 30 days after the location evaluation or lease information is available.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 23–28)
What This Means (2025 FDD)
According to Best Brains' 2025 Franchise Disclosure Document, the company will use reasonable best efforts to review a potential site for a franchise location within 30 days of receiving the necessary information from the franchisee. Best Brains evaluates and approves the location of your Franchised Business within thirty days after you provide them the information about the site. Additional sites are considered until their approval is reached. The franchisee must obtain Best Brains' approval of both the site location and the lease agreement.
Factors that Best Brains may consider (but is not required to) include demographic characteristics and growth factors in the area surrounding the site, traffic patterns, ease of access, parking availability, visibility, allowed signage, competition from similar businesses, proximity to other businesses, the nature of nearby businesses, other commercial characteristics such as rental obligations and lease terms, and the size, appearance, and physical characteristics of the site itself. Best Brains recommends that the location size be between 1,000 to 1,500 square feet.
Best Brains communicates its decision regarding site or lease approval or disapproval to the franchisee in writing. The company aims to deliver this notification within 30 days after the location evaluation or lease information becomes available. This process ensures that Best Brains maintains control over the locations of its franchises, which is typical in franchising, to protect brand consistency and optimize market penetration. However, the FDD states that Best Brains is not required to consider these factors, so the prospective franchisee should confirm that Best Brains will consider these factors.