What is the approval process for advertising materials used by a Best Brains franchisee?
Best_Brains Franchise · 2025 FDDAnswer from 2025 FDD Document
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- We Must Approve Advertising. You may only use advertising material not prepared or previously approved by us, by submitting it to us for approval. If you do not receive written approval within fourteen days after the date of receipt by us of the materials, we will be deemed to have disapproved. You will have access to corporate provided social media and the ability to use and post pursuant to our guidelines, but we will have master rights on such social media, and can change or edit your posts. You also must abide by our guidelines with respect to any digital chat communication tools that you use.
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- Websites. You are not allowed to create or manage their own websites or domains associated with their Best Brains business. Each location has a part of our website dedicated to them, and you are obligated to provide new content for this section from time to time pursuant to our guidelines.
- M. Use of the Marks. We permit and require you to use the Marks to identify your Franchised Business, but you must identify yourself as the independent owner. You shall display the Marks prominently and in the manner we have prescribed in connection with signs, posters, displays, service contracts, stationery and other forms we designate.
Source: Item 23 — RECEIPTS (FDD pages 42–190)
What This Means (2025 FDD)
According to the 2025 Best Brains Franchise Disclosure Document, franchisees must submit any advertising materials not already prepared or approved by Best Brains for approval. Best Brains has 14 days to provide written approval after receiving the materials. If the franchisee does not receive written approval within this timeframe, the advertising materials are considered disapproved.
Best Brains provides franchisees with access to corporate social media, allowing them to post content according to the company's guidelines. However, Best Brains retains master rights over these social media accounts and can modify or edit franchisee posts. Franchisees must also adhere to Best Brains' guidelines for any digital chat communication tools they use.
Furthermore, Best Brains franchisees are not allowed to create or manage their own websites or domains for their Best Brains business. Instead, each location has a dedicated section on the corporate website, and franchisees are required to provide new content for this section following Best Brains' guidelines. Franchisees are permitted and required to use Best Brains' marks to identify their franchised business, while also identifying themselves as the independent owner. The marks must be displayed prominently on signs, posters, displays, service contracts, stationery, and other designated forms, as prescribed by Best Brains.