What were the advertising and promotion expenses for Best Brains?

According to Best Brains' 2025 Franchise Disclosure Document, the company's advertising and promotion expenses totaled $91,044.46 in 2023. This figure reflects the costs Best Brains incurred for marketing and promotional activities during that fiscal year.

For a prospective franchisee, this number provides insight into the level of investment Best Brains makes in promoting its brand and services. It is important to consider this amount in relation to the overall revenue and expenses of the company to assess the effectiveness of these expenditures. A higher investment in advertising and promotion could potentially lead to greater brand awareness and increased student enrollment for franchisees.

However, franchisees should also investigate how advertising and promotional activities are funded at the local level. It is important to determine whether franchisees are required to contribute to a marketing fund or conduct their own local advertising campaigns, and what the associated costs might be. Understanding the full scope of advertising and promotional obligations is crucial for evaluating the financial viability of a Best Brains franchise.