Under what conditions can Bens Soft Pretzels withhold approval of sales promotion materials?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 22 — CONTRACTS (FDD pages 46–47)
What This Means (2025 FDD)
According to the 2025 Bens Soft Pretzels Franchise Disclosure Document, franchisees must submit all advertising and promotional materials to Bens Soft Pretzels before use. If Bens Soft Pretzels does not respond within 14 days of submission, the materials are considered not approved.
Bens Soft Pretzels will not unreasonably withhold approval of sales promotion materials, media, and activities if the materials are current, in good condition, in good taste, and accurately depict the Trademarks. This means that if a franchisee's promotional materials meet these criteria, Bens Soft Pretzels is expected to approve them.
This clause protects franchisees from arbitrary denial of their marketing efforts, but it also ensures that all promotional materials align with the brand's standards and accurately represent the trademarks. Franchisees should ensure their materials meet these conditions to avoid potential disapproval.