Under what conditions will Bens Soft Pretzels deem advertising materials not approved?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
rials must be used only in a manner that we prescribe. Furthermore, any promotional activities you conduct in the Store or on its premises are subject to our approval. You must submit all advertising and promotional materials to us prior to your use. If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved. We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
- D. Advertising Cooperatives.
Source: Item 22 — CONTRACTS (FDD pages 46–47)
What This Means (2025 FDD)
According to Bens Soft Pretzels's 2025 Franchise Disclosure Document, franchisees must submit all advertising and promotional materials to the company before use. If Bens Soft Pretzels does not respond within 14 days of receiving the proposed advertising materials, the materials will be considered not approved. This implies that franchisees need to factor in this review period when planning their advertising campaigns to ensure compliance.
Bens Soft Pretzels maintains the right to designate local advertising markets, and if designated, franchisees must participate in and contribute to cooperative advertising and marketing programs within their designated area. Franchisees are also required to obtain written approval from Bens Soft Pretzels for all promotional and advertising materials, creative execution, and media schedules before implementation. This requirement ensures that all advertising aligns with the brand's standards and marketing strategies.
These stipulations are typical in franchising, as franchisors like Bens Soft Pretzels need to maintain brand consistency and control over how their trademarks are represented. The 14-day non-response clause provides a clear timeline for franchisees, but it also places the onus on them to submit materials well in advance. The need for written approval for all advertising materials underscores the importance of communication and adherence to the franchisor's guidelines.