What is the total revenue for a Bens Soft Pretzels Walmart location (SS3) in 2024?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of | Type of Operator | Total $ (Per Store if more than one Store) | |||||
|---|---|---|---|---|---|---|---|
| Business | |||||||
| Unit | |||||||
| SS | Single Store | Total 2022 | Total 2023 | Total 2024 | |||
| SS | Operators | Total 2022 | Total 2023 | ||||
| SS1 | 1 Stand Alone | $406,496.00 | $585,209.00 | $686,994.00 | |||
| SS2 | 1 Mall | $156,226.00 | $187,267.00 | $204,491.00 | |||
| SS3 | 1 Walmart | $93,012.00 | $125,905.00 | $132,330.00 | |||
| SS4 | 1 Meijer | $137,544.00 | $217,611.00 | $218,359.00 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 37–42)
What This Means (2025 FDD)
According to Bens Soft Pretzels's 2025 Franchise Disclosure Document, a single store (SS3) located in a Walmart generated total revenue of $132,330 in 2024. This figure represents the gross sales for stores open and operating for at least one year as of the end of 2024. It's important to note that this data is historical and based on information provided by Bens Soft Pretzels's affiliates, without being audited. Prospective franchisees should understand that past performance does not guarantee future results. Individual results may vary.
This financial performance representation is based on stores that were open and operating for at least one year. This means that new locations may not achieve these revenue figures immediately. The FDD also defines "Gross Sales" as all revenues derived directly or indirectly from the business, including on-premises sales and monies derived at or away from the business, whether from cash, check, credit and debit card, trade credit or credit transactions, including without limitation business interruption insurance proceeds and service charges in lieu of gratuity, but excluding (i) sales taxes collected from customers and paid to the appropriate taxing authority and (ii) the amount of all coupons redeemed.
Bens Soft Pretzels explicitly states that they do not assure franchisees will sell as much as the figures represented. The FDD also advises that if a prospective franchisee receives any other financial performance information or projections of future income, they should report it to Bens Soft Pretzels's management, the Federal Trade Commission, and the appropriate state regulatory agencies. This is a standard disclosure in franchise agreements, intended to protect both the franchisee and the integrity of the franchise system.
Prospective franchisees should carefully consider these figures as estimates and conduct their own due diligence, including market research and financial planning, to determine the potential profitability of a Bens Soft Pretzels franchise in a Walmart location. It is advisable to speak with existing franchisees to gain further insights into their experiences and financial performance.