What was the total revenue for a Bens Soft Pretzels Walmart location (SS3) in 2023?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of | Type of Operator | Total $ (Per Store if more than one Store) | |||||
|---|---|---|---|---|---|---|---|
| Business | |||||||
| Unit | |||||||
| SS | Single Store | Total 2022 | Total 2023 | Total 2024 | |||
| SS | Operators | Total 2022 | Total 2023 | ||||
| SS1 | 1 Stand Alone | $406,496.00 | $585,209.00 | $686,994.00 | |||
| SS2 | 1 Mall | $156,226.00 | $187,267.00 | $204,491.00 | |||
| SS3 | 1 Walmart | $93,012.00 | $125,905.00 | $132,330.00 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 37–42)
What This Means (2025 FDD)
According to Bens Soft Pretzels' 2025 Franchise Disclosure Document, a single store (SS3) located in a Walmart generated a total revenue of $125,905 in 2023. This data is part of the financial performance representation provided in Item 19 of the FDD, which discloses historical gross sales for both franchisee-owned and company-owned operating stores. The figures represent actual annual gross sales for stores open and operating for at least one year as of the end of 2023.
For a prospective franchisee, this information offers insight into the potential revenue that can be generated by a Bens Soft Pretzels location within a Walmart setting. It's important to note that these are historical figures and individual results may vary. The FDD explicitly states that there is no assurance that a new franchisee will achieve the same sales levels. Factors such as location within the Walmart store, local market conditions, and the franchisee's operational skills can all influence actual performance.
It is also important to understand the definition of "Gross Sales," which includes all revenues derived directly or indirectly from the business, including on-premises sales and monies derived at or away from the business, whether from cash, check, credit and debit card, trade credit or credit transactions, including without limitation business interruption insurance proceeds and service charges in lieu of gratuity, but excluding (i) sales taxes collected from customers and paid to the appropriate taxing authority and (ii) the amount of all coupons redeemed. This definition provides clarity on what is included in the reported revenue figures.
Prospective franchisees should carefully review the entire Item 19 and consider these figures in conjunction with other factors, such as the initial investment required, ongoing fees, and the franchisor's support and training programs. It is also advisable to conduct independent research and due diligence, including speaking with existing franchisees, to gain a more comprehensive understanding of the potential financial performance of a Bens Soft Pretzels franchise.