What is the total revenue for a Bens Soft Pretzels Meijer location (SS4) in 2023?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of | Type of Operator | Total $ (Per Store if more than one Store) | |||||
|---|---|---|---|---|---|---|---|
| Business | |||||||
| Unit | |||||||
| SS | Single Store | Total 2022 | Total 2023 | Total 2024 | |||
| SS | Operators | Total 2022 | Total 2023 | ||||
| SS1 | 1 Stand Alone | $406,496.00 | $585,209.00 | $686,994.00 | |||
| SS2 | 1 Mall | $156,226.00 | $187,267.00 | $204,491.00 | |||
| SS3 | 1 Walmart | $93,012.00 | $125,905.00 | $132,330.00 | |||
| SS4 | 1 Meijer | $137,544.00 | $217,611.00 | $218,359.00 | |||
| SS5 | 1 Stand Alone | $136,782.00 | $146,803.00 | $98,465.00 | |||
| SS6 | 1 Mall | $230,864.00 | $298,259.00 | $191,499.00 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 37–42)
What This Means (2025 FDD)
According to Bens Soft Pretzels' 2025 Franchise Disclosure Document, a single-store Meijer location (SS4) generated $217,611 in total revenue during 2023. This data is part of a larger financial performance representation based on information provided by Bens Soft Pretzels' affiliates. The FDD clarifies that these figures represent gross sales for stores open and operating for at least one year as of the end of 2023. It is important to note that these figures are historical and may not be indicative of future performance. Individual results may vary, and there is no guarantee that a new franchisee will achieve similar sales. The financial performance representation was prepared without an audit, and written substantiation for the financial performance representation will be made available to the prospective franchisee upon reasonable request.
Prospective franchisees should consider this information as one data point in their overall due diligence. While the $217,611 figure provides a benchmark, it's crucial to understand the factors that contributed to this performance, such as location, competition, and management. It is also important to note that the FDD defines "Gross Sales" as all revenues derived directly or indirectly from the business, excluding sales taxes collected from customers and coupon redemptions.
Bens Soft Pretzels explicitly states that they do not authorize employees or representatives to make any financial performance representations beyond what is included in Item 19 of the FDD. If a potential franchisee receives any other financial performance information or projections, they are advised to report it to the franchisor's management, the Federal Trade Commission, and the appropriate state regulatory agencies. This underscores the importance of relying solely on the documented information within the FDD and verifying any additional claims with the franchisor directly.
In summary, the 2023 revenue figure for a Bens Soft Pretzels Meijer location provides a useful reference point, but prospective franchisees must conduct thorough research and consider various factors to assess the potential financial performance of their own franchise. They should also seek professional advice and carefully review the franchise agreement before making any investment decisions.