Are there restrictions on the customers a Bens Soft Pretzels franchisee may solicit?

According to Bens Soft Pretzels's 2025 Franchise Disclosure Document, franchisees face no restrictions regarding customer solicitation. However, this freedom does not extend to using other distribution channels, such as the internet, for sales. This means a franchisee can market to any customer base but must do so through approved methods, primarily the physical store location.

This policy has important implications for how a franchisee can grow their business. While they can pursue local marketing initiatives to attract customers, they cannot establish an online store or sell through third-party delivery apps without explicit written authorization from Bens Soft Pretzels. This limitation could impact a franchisee's ability to reach a broader customer base or cater to customers who prefer online ordering and delivery.

Bens Soft Pretzels retains significant control over distribution channels, including the internet and other forms of electronic commerce. They also reserve the right to sell and distribute proprietary items through alternative methods of distribution, such as grocery stores and convenience stores. This means that Bens Soft Pretzels can explore other avenues for selling its products, potentially competing with franchisees or limiting their market reach. Franchisees should consider these factors when evaluating the potential for growth and profitability.