Are there any circumstances under which Bens Soft Pretzels will reduce local advertising requirements?

According to Bens Soft Pretzels's 2025 Franchise Disclosure Document, the franchisor may reduce local advertising requirements if they increase the Advertising Fund Fee. Specifically, Bens Soft Pretzels has the right to increase the Advertising Fund Fee up to 4% of gross sales with 90 days' advance written notice.

If Bens Soft Pretzels increases the Advertising Fund Fee to 3% or 4%, they will reduce the local advertising requirements accordingly. This suggests that franchisees may have some relief from local advertising expenses if the franchisor decides to increase the advertising fund contribution.

It's important for prospective franchisees to understand the implications of these changes. While a reduced local advertising requirement might seem beneficial, it could also mean less control over local marketing efforts. Franchisees should inquire about the specific details of how local advertising requirements are reduced and how this might impact their individual business. They should also consider how an increase in the Advertising Fund Fee would affect their overall profitability.