What statement must a Bens Soft Pretzels franchisee include on business cards using the Trademarks?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
You may use the Trademarks on various materials, such as business cards, stationery and checks, provided you (i) accurately depict the Trademarks on the materials as we prescribe, (ii) include a statement on the materials indicating that the business is independently owned and operated by you, (iii) do not use the Trademarks in connection with any other trademarks, trade names or service marks unless we specifically approve in writing prior to such use, and (iv) make available to us, upon our request, a copy of any materials depicting the Trademarks.
Source: Item 22 — CONTRACTS (FDD pages 46–47)
What This Means (2025 FDD)
According to the 2025 Bens Soft Pretzels Franchise Disclosure Document, if a franchisee chooses to use Bens Soft Pretzels' trademarks on business cards, stationery, or checks, they must include a statement indicating that the business is independently owned and operated by them. Additionally, the franchisee must accurately depict the trademarks as prescribed by Bens Soft Pretzels.
This requirement ensures that customers understand that the franchise location is owned and operated by an independent entity, not directly by the parent company. This is a common practice in franchising, as it clarifies the relationship between the franchisor and franchisee.
Furthermore, the franchisee cannot use the trademarks in conjunction with any other trademarks, trade names, or service marks unless they receive specific written approval from Bens Soft Pretzels. The franchisee must also provide Bens Soft Pretzels with a copy of any materials depicting the trademarks upon request. These stipulations allow Bens Soft Pretzels to maintain control over its brand image and ensure consistent representation across all franchise locations.