Does Bens Soft Pretzels specify that the Trademarks are licensed to the franchisee and others?

According to Bens Soft Pretzels's 2025 Franchise Disclosure Document, the Trademarks are licensed to both the franchisee and other parties. The franchise agreement states that the trademarks are the property of Bens Soft Pretzels, and the franchisor has licensed their use to the franchisee and others.

This means that while franchisees have the right to use the Bens Soft Pretzels trademarks to operate their stores, the franchisor retains ownership and can also license the trademarks to other franchisees, company-owned stores, or even third parties through alternative distribution channels. This could include locations like military bases, airports, theme parks or even mobile store businesses.

As a franchisee, it is important to understand that Bens Soft Pretzels has the right to modify the trademarks at any time, and franchisees are responsible for the expenses of complying with any changes. Additionally, franchisees must adhere to the franchisor's standards for trademark use, including proper display and approved products and services. Franchisees are also required to notify Bens Soft Pretzels of any potential infringement or misuse of the trademarks.