Does Bens Soft Pretzels have the right to establish prices for Menu Items?

Based on the 2025 Bens Soft Pretzels Franchise Disclosure Document, the document does not explicitly state that Bens Soft Pretzels has the right to establish prices for menu items. However, the agreement does state that the franchisee's business must be confined to the preparation and sale of only such Menu Items and other food and beverage products as designated and approved in writing from time to time for sale by your Store. This suggests that while franchisees may not be able to deviate from the approved menu, the FDD does not specify who determines the pricing of those items.

Given this lack of explicit detail, it is important for a prospective Bens Soft Pretzels franchisee to seek clarification from the franchisor regarding pricing control. Understanding whether the franchisor sets the prices, or if franchisees have some flexibility in setting prices to suit their local market conditions, is crucial for assessing potential profitability and managing customer expectations.

A prospective franchisee should ask Bens Soft Pretzels for specific details on how menu item pricing is determined, whether there are any restrictions or guidelines on pricing, and whether franchisees have any input or control over pricing decisions. This information will help the franchisee to better understand the financial aspects of the franchise and to make informed decisions about their investment.