What is the revenue for a Bens Soft Pretzels stand-alone store (SS5) in 2023?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of | Type of Operator | Total $ (Per Store if more than one Store) | |||||
|---|---|---|---|---|---|---|---|
| Business | |||||||
| Unit | |||||||
| SS | Single Store | Total 2022 | Total 2023 | Total 2024 | |||
| SS | Operators | Total 2022 | Total 2023 | ||||
| SS1 | 1 Stand Alone | $406,496.00 | $585,209.00 | $686,994.00 | |||
| SS2 | 1 Mall | $156,226.00 | $187,267.00 | $204,491.00 | |||
| SS3 | 1 Walmart | $93,012.00 | $125,905.00 | $132,330.00 | |||
| SS4 | 1 Meijer | $137,544.00 | $217,611.00 | $218,359.00 | |||
| SS5 | 1 Stand Alone | $136,782.00 | $146,803.00 | $98,465.00 |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 37–42)
What This Means (2025 FDD)
According to Bens Soft Pretzels's 2025 Franchise Disclosure Document, the total revenue for a single stand-alone store (SS5) operated by a single store operator was $146,803 in 2023. This figure represents the gross sales for stores open and operating for at least one year as of the end of 2023.
It's important to note that this data is historical and based on information provided by Bens Soft Pretzels's affiliates, without being audited. The FDD emphasizes that individual results may vary, and there is no guarantee that a new franchisee will achieve the same level of sales. Prospective franchisees should carefully consider this information and conduct their own due diligence to assess the potential financial performance of a Bens Soft Pretzels franchise.
Bens Soft Pretzels also clarifies the definition of "Gross Sales," which includes all revenues derived directly or indirectly from the business, including on-premises sales and monies derived at or away from the business, whether from cash, check, credit and debit card, trade credit or credit transactions, including without limitation business interruption insurance proceeds and service charges in lieu of gratuity, but excluding (i) sales taxes collected from customers and paid to the appropriate taxing authority and (ii) the amount of all coupons redeemed. This definition provides clarity on what constitutes revenue for the purpose of financial performance representations.
Prospective franchisees are encouraged to request written substantiation for the financial performance representation and to contact Bens Soft Pretzels's management with any questions or concerns. Additionally, if a franchisee receives any financial performance information or projections outside of Item 19, they should report it to the franchisor, the Federal Trade Commission, and the appropriate state regulatory agencies.