What is the required action for a Bens Soft Pretzels franchisee regarding submitting advertising and promotional materials for approval?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
rials must be used only in a manner that we prescribe. Furthermore, any promotional activities you conduct in the Store or on its premises are subject to our approval. You must submit all advertising and promotional materials to us prior to your use. If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved. We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
- D. Advertising Cooperatives.
Source: Item 22 — CONTRACTS (FDD pages 46–47)
What This Means (2025 FDD)
According to the 2025 Bens Soft Pretzels Franchise Disclosure Document, a franchisee must submit all advertising and promotional materials to Bens Soft Pretzels for approval before using them. If Bens Soft Pretzels does not respond within 14 days of submission, the materials are considered not approved.
Bens Soft Pretzels states that it will not unreasonably withhold approval of sales promotion materials, media, and activities, provided they are current, in good condition and taste, and accurately depict the Trademarks.
Furthermore, franchisees must obtain written approval from Bens Soft Pretzels for all promotional and advertising materials, creative execution, and media schedules before implementation. This requirement ensures that all advertising aligns with the brand's standards and trademark usage.
These stipulations are typical in franchising, allowing Bens Soft Pretzels to maintain brand consistency and protect its trademarks across all franchise locations. Franchisees should factor in the time required for approval when planning marketing campaigns.