How much did Bens Soft Pretzels collect in advertising fund revenue in 2022?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
ETZELS FRANCHISING CORPORATION STATEMENTS OF INCOME AND RETAINED EARNINGS
For the Years Ended December 31, 2024, 2023, and 2022
| 2024 | 2023 | } | 2022 | } | ||
|---|---|---|---|---|---|---|
| Amount | % | Amount | % | Amount | % | |
| Revenues | ||||||
| Initial franchise fee revenue | $ 120,792 | 7.32 | $ 147,358 | 9.74 | $ 128,065 | 10.25 |
| Royalty fee revenue | 1,202,010 | 72.79 | 1,064,701 | 70.39 | 877,461 | 70.26 |
| Advertising fund revenue | 243,430 | 14.74 | 232,493 | 15.37 | 190,874 | 15.28 |
| Other incom |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 46)
What This Means (2025 FDD)
According to Bens Soft Pretzels' 2025 Franchise Disclosure Document, the company's advertising fund revenue for the year 2022 was $190,874. This figure represents the total amount of advertising fees collected from all Bens Soft Pretzels franchise locations during that year. These advertising fees are typically a percentage of each bakery's gross sales, excluding sales tax, pre-approved coupons, and redemption of loyalty rewards.
For a prospective franchisee, this information is relevant for understanding the scale of the advertising fund that supports the Bens Soft Pretzels brand. The advertising fund is used to promote the brand and attract customers to individual franchise locations. The amount of revenue generated for the advertising fund can be an indicator of the overall financial health and growth of the franchise system.
The FDD also notes that advertising fees are collected weekly from the bakeries, and revenue is recognized at the point in time when it is earned. A receivable is recorded at year-end for any advertising fund fees that have been earned but not yet received. This consistent collection and accounting practice ensures transparency and accountability in managing the advertising fund.
The advertising fund revenue is a significant component of Bens Soft Pretzels' overall revenue, as it directly impacts the brand's marketing and promotional activities. Franchisees should be aware of how these funds are used and how they contribute to driving sales and brand awareness.