Does Bens Soft Pretzels guarantee the success of a store located on a site they have consented to?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
We must consent to the site in writing. You may not use the Store premises for any purpose other than the operation of a BEN'S SOFT PRETZELS Store during the term of this Agreement or any Interim Period. We make no guarantees concerning the success of the Store located on any site to which we consent.
Source: Item 22 — CONTRACTS (FDD pages 46–47)
What This Means (2025 FDD)
According to the 2025 Bens Soft Pretzels Franchise Disclosure Document, while the franchisor must consent to the franchisee's chosen site in writing, Bens Soft Pretzels does not guarantee the success of the store at that location. The franchisee is responsible for securing a site that aligns with Bens Soft Pretzels' site selection guidelines.
This means that even if Bens Soft Pretzels approves a location, the franchisee bears the risk of the store's performance. Site approval indicates that the location meets the brand's standards, but it does not ensure profitability or customer traffic.
Prospective franchisees should carefully research potential locations, considering factors such as local demographics, competition, and traffic patterns, as the ultimate success of the Bens Soft Pretzels store depends on these variables, irrespective of the franchisor's approval. Franchisees should conduct thorough due diligence and not rely solely on the franchisor's site approval when making investment decisions.