Are Bens Soft Pretzels franchisees required to actively promote their store?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
rials must be used only in a manner that we prescribe. Furthermore, any promotional activities you conduct in the Store or on its premises are subject to our approval. You must submit all advertising and promotional materials to us prior to your use. If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved. We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
- D. Advertising Cooperatives. We have the right to designate local advertising markets and if designated, you must participate in and contribute to the cooperative advertising and marketing programs in your designated local advertising market. If established, you must contribute to the advertising cooperative the amount designated by the cooperative. Each BEN'S SOFT PRETZELS store, including those operated by us or our affiliates within a designated local advertising area (except Special Sites) is a member of the local advertising cooperative and each store has one vote on all matters requiring a vote. Each advertising cooperative will be required to adopt governing bylaws that meet our approval. You must obtain our written approval of all promotional and advertising materials, creative execution and media schedules prior to their implementation. Each advertising cooperative will be required to prepare annual financial statements, which must be made available to all members of the cooperative and to us upon request.
Also, each advertising cooperative must submit to us its meeting minutes upon our request. We have the right to require advertising cooperatives to be formed, changed, dissolved or merged.
E. Gift Cards, Certificates and Checks. You must use and honor only system-wide gift cards, certificates and checks that we designate, and you must obtain all certificates, cards or checks from an approved supplier.
FEES, REPORTING AND AUDIT RIGHTS
-
- You must pay the fees described below and comply with the following provisions:
- A. Initial Franchise Fee. You must pay us an Initial Franchise Fee in the amount of set forth on the Data Sheet. The Initial Franchise Fee is a lump sum payment and is due when you sign this Agreement. The Initial Franchise Fee is earned upon receipt and, except as noted below, is nonrefundable.
- B. Royalty Fee. In addition to the Initial Franchise Fee, during the full term of this Agreement, or any Interim Period, and in consideration of the rights granted to you, you must pay to us a weekly Royalty Fee equal to 6% of Gross Sales.
- C. Advertising Fund Fee. You must pay to us a weekly Advertising Fund Fee in an of 1.5% of Gross Sales. The Advertising Fund Fee is separate from any local marketing requirements. We have the right to increase the Advertising Fund Fee at any level up to 4% upon 90 days' advance written notice, although if we increase the Advertising Fund Fee to 3% or 4% we will reduce the local advertising requirements accordingly. The Advertising Fund Fees are not held by us in trust and will be spent in accordance with subparagraph 8.A of this Agreement.
- D. Computations and Remittances. Except as otherwise stated in this Agreement, all amounts due and owing to us weekly, and will be paid through electronic funds transfer. You also submit the reports required by subparagraph 9.H of this Agreement. We reserve the right to change the due date for any or all amounts.
Source: Item 22 — CONTRACTS (FDD pages 46–47)
What This Means (2025 FDD)
According to the 2025 Bens Soft Pretzels Franchise Disclosure Document, franchisees are required to submit all advertising and promotional materials to Bens Soft Pretzels for approval before use. If Bens Soft Pretzels does not respond within 14 days of submission, the materials are considered unapproved. Bens Soft Pretzels states that they will not unreasonably withhold approval of sales promotion materials or media activities if they are current, in good condition and taste, and accurately depict the trademarks.
Bens Soft Pretzels has the right to designate local advertising markets, and if they do, franchisees must participate in and contribute to cooperative advertising and marketing programs. Franchisees must contribute the amount designated by the cooperative. Each Bens Soft Pretzels store, including those operated by Bens Soft Pretzels or its affiliates within a designated local advertising area (except Special Sites), is a member of the local advertising cooperative and has one vote on all matters requiring a vote. Each advertising cooperative must adopt governing bylaws that meet Bens Soft Pretzels' approval and prepare annual financial statements available to all members and Bens Soft Pretzels upon request. Meeting minutes must also be submitted to Bens Soft Pretzels upon request. Bens Soft Pretzels has the right to require advertising cooperatives to be formed, changed, dissolved, or merged.
Bens Soft Pretzels may also require franchisees to participate in their website, intranet, extranet, or other online communications at the franchisee's expense. Franchisees cannot register domain names containing the trademarks, participate in websites marketing similar goods and services, or operate a website or social media site for their store that does not link to or is not approved by Bens Soft Pretzels. Bens Soft Pretzels will provide template websites and list the franchisee's store on their primary website. Franchisees cannot create their own online presence using the trademarks without prior written consent from Bens Soft Pretzels.