What is the estimated range for signage costs for a Bens Soft Pretzels franchise?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
e Venue Store)**
| Type of Expenditure* | Amount | Method of Payment | When Due | To Whom Payment Is To Be Made |
|---|---|---|---|---|
| Initial Franchise Fee (1) | $30,000 | Lump sum. | Due upon signing the Franchise Agreement. | Us. |
| Travel and Living | $1,000 to $10,000 | As incurred. | Before opening. | Airlines, hotels and |
| Expenses During Training | Stores. | |||
| Office Equipment and | $500 to $1,000 | As incurred. | Before opening. | Other suppliers. |
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 16–18)
What This Means (2025 FDD)
According to the 2025 Bens Soft Pretzels Franchise Disclosure Document, the estimated cost for signage for a Traditional or Captive Venue store ranges from $1,000 to $10,000. For a Mobile Store, the estimated cost for signage ranges from $7,500 to $5,000. These costs are incurred before opening and are typically paid to other suppliers or Ben's Soft Pretzels' affiliate, Live Large Distribution Inc.
The signage costs cover the branding of the vehicle for a Mobile Store, as noted in Item 7. This is an important consideration for prospective franchisees as it highlights the additional investment required for branding the vehicle, which is separate from the cost of the vehicle itself.
It is important to note that the amount paid to suppliers may not be refundable. Franchisees should confirm the refund policies of the suppliers before making payments. The cost of signage can vary depending on factors such as the size and location of the store, as well as the specific signage requirements of Bens Soft Pretzels.