What efforts will Bens Soft Pretzels make to expend Advertising Fund fees?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the right to determine the expenditures of the amounts collected and the methods of marketing, advertising, media employed and contents, terms and conditions of marketing campaigns and promotional programs.
Because of the methods used, we are not required to spend a prorated amount on each store or in each advertising market.
We have the right to make disbursements from the Advertising Fund for expenses incurred in connection with the cost of formulatin
Source: Item 22 — CONTRACTS (FDD pages 46–47)
What This Means (2025 FDD)
According to the 2025 FDD, Bens Soft Pretzels has the authority to determine how the advertising fees collected will be spent. This includes deciding on marketing methods, advertising strategies, media channels, and the specific content, terms, and conditions of marketing campaigns and promotional programs.
Bens Soft Pretzels is not obligated to spend a prorated amount of the advertising fund on each individual store or within each specific advertising market. This means that some locations may benefit more directly from advertising expenditures than others, depending on the franchisor's strategic decisions.
The FDD states that Bens Soft Pretzels has the right to use the advertising fund to cover expenses related to formulating advertising and marketing plans. This indicates that the fund can be used for the development and planning stages of advertising campaigns, not just the execution.