What is the definition of 'System' in the context of the Bens Soft Pretzels Advertising Fund?

According to the 2025 Bens Soft Pretzels Franchise Disclosure Document, the 'System' refers to the core operational and branding elements that define a Bens Soft Pretzels franchise. This encompasses a wide array of components, all designed to create a consistent brand experience.

Specifically, the Bens Soft Pretzels system includes the brand's distinctive food selection and presentation, ensuring that the menu and its visual appeal are uniform across all locations. It also covers the unique recipes, methods, and procedures used in preparing the food, as well as the equipment necessary for operation. The system extends to the interior and exterior accessories, dictating the look and feel of the store, and even the color schemes used in the design.

Furthermore, the definition of 'System' includes the marketing and advertising programs that franchisees are expected to implement, along with management programs, operational standards, specifications, and proprietary information. It is important to note that Bens Soft Pretzels retains the right to modify and change any aspect of the System over time, which could require franchisees to adapt their stores and practices to remain compliant with the brand's evolving standards.