What is the deadline for Bens Soft Pretzels to respond to a franchisee's proposed advertising materials?
Bens_Soft_Pretzels Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit all advertising and promotional materials to us prior to your use.
If we do not respond within 14 days after you submit the proposed advertising materials to us, the advertising materials will be deemed not approved.
We will not unreasonably withhold approval of any sales promotion materials or media and activities; provided that they are current, in good condition, in good taste and accurately depict the Trademarks.
Source: Item 22 — CONTRACTS (FDD pages 46–47)
What This Means (2025 FDD)
According to the 2025 Bens Soft Pretzels Franchise Disclosure Document, franchisees must submit all advertising and promotional materials to Bens Soft Pretzels for approval before use. Bens Soft Pretzels has 14 days to respond to a franchisee's proposed advertising materials.
If Bens Soft Pretzels does not respond within this 14-day period, the advertising materials are considered not approved. However, Bens Soft Pretzels will not unreasonably withhold approval of any sales promotion materials or media and activities, provided that they are current, in good condition, in good taste, and accurately depict the Trademarks.
This means that a Bens Soft Pretzels franchisee needs to plan ahead and submit advertising materials well in advance of when they want to use them. If the franchisee doesn't receive a response within 14 days, they cannot proceed with the advertising, even though the lack of response might seem like tacit approval. It is important for franchisees to ensure their materials meet the brand's standards to avoid disapproval.