Where does Bens Soft Pretzels conduct the Orientation training?

According to Bens Soft Pretzels's 2025 Franchise Disclosure Document, the orientation training takes place in Goshen, Indiana, or virtually. The training program consists of 24 hours of training. The training covers topics such as signage and marketing review, lease and build-out review, equipment and product ordering, payroll, staffing, store opening overview, Pepsi orientation, point of sale overview, laptop orientation, website backend, vendor overview, customer service, product information, and a Q&A session.

For prospective franchisees, this means that the initial training will either require travel to Goshen, Indiana, or can be completed virtually. Franchisees should factor in travel costs if they are required to attend in person. The breadth of topics covered in the training suggests that Bens Soft Pretzels aims to provide a comprehensive overview of the business operations.

The FDD also mentions that ongoing training may occur at an annual convention or business meeting, with franchisees responsible for travel and living expenses. Franchisees should be prepared to allocate time and resources for ongoing training to stay updated on operational and marketing strategies.