What approval is required for promotional and advertising materials for Bens Soft Pretzels?

According to the 2025 Bens Soft Pretzels Franchise Disclosure Document, franchisees must obtain written approval from Bens Soft Pretzels for all promotional and advertising materials, including the creative execution and media schedules, before they are implemented. This requirement ensures that all advertising aligns with the brand's standards and accurately represents the trademarks.

Additionally, if Bens Soft Pretzels designates local advertising markets, franchisees are required to participate in and contribute to cooperative advertising and marketing programs within their designated area. These advertising cooperatives must adopt governing bylaws that meet Bens Soft Pretzels' approval. Franchisees must also get written approval for all promotional and advertising materials, creative execution, and media schedules before using them in cooperative advertising efforts.

Bens Soft Pretzels also retains control over the use of its trademarks online. Franchisees cannot register domain names containing the trademarks or operate websites or social media sites for their stores that do not link to the official Bens Soft Pretzels website or that the company does not approve. This control extends to any advertising or use of trademarks on the internet, requiring prior written consent from Bens Soft Pretzels. These measures ensure brand consistency and protect the trademarks across all advertising platforms.