Under what circumstances might Ben Jerrys provide Scoop U Training virtually?

According to Ben Jerrys's 2025 Franchise Disclosure Document, Scoop U training, the initial training program for franchisees, may be administered fully virtually under certain circumstances. When this occurs, the curriculum may be modified to suit the virtual format. This is in contrast to the standard Scoop U training, which is a mixture of classroom-style learning, online learning, and hands-on experience at the demo Scoop Shop located at Ben & Jerry's corporate headquarters.

While the FDD does not explicitly define the 'certain circumstances' that would necessitate virtual training, it does state that the standard Scoop U training consists of three full days of instruction at the South Burlington, Vermont headquarters, along with pre-work and supplemental remote/virtual instruction as needed. The in-person training includes lectures, presentations, conversations, field trips, and hands-on experience in Scoop U and company-owned Scoop Shops.

For a prospective franchisee, this means that while Ben Jerrys prefers in-person training, virtual training is an option under unspecified circumstances. A potential franchisee should inquire with Ben Jerrys about what specific situations would qualify them for the virtual training option and how the curriculum differs from the in-person program. Understanding these circumstances and curriculum modifications is crucial for preparing to operate a Ben Jerrys franchise effectively.