What is the typical setting for a Ben Jerrys 'Tourist' shop?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
B) A Tourist shop is typically found in areas where people vacation, and whose primary customers are tourists who are enjoying a visit to Ben & Jerry's as part of their vacation/tourist activities. Real estate types include downtowns, entertainment centers, outlet centers and beaches. These are typically storefront locations, over 700 square feet, with some seating for customers, and they typically serve a full menu. There are some limited-menu counters and kiosks in this category as well.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 76–81)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, a 'Tourist' shop is usually located in areas frequented by vacationers. These shops primarily cater to tourists who are visiting Ben Jerrys as part of their vacation activities. The real estate types for these shops include downtowns, entertainment centers, outlet centers, and beaches.
Most Tourist shops are storefront locations exceeding 700 square feet and offer seating for customers. These locations typically serve a full menu. However, the document notes that some Tourist shops may operate as limited-menu counters and kiosks.
For a prospective franchisee, this means that a Ben Jerrys Tourist shop should be located in a high-traffic tourist area to maximize sales. The size and menu offerings can vary, but the typical shop is a larger storefront with a full menu. Franchisees should consider the specific characteristics of their chosen location when deciding on the shop's format and menu.