For the Ben Jerrys trademark 'BEN & JERRY’S, design and banner', what is the registration date?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Registration Date |
|---|---|---|
| BEN & JERRY’S | 1,303,989 | November 6, 1984 (renewed as of January 29, 2025) |
| BEN & JERRY’S | 1,961,757 | March 12, 1996 (renewed as of May 28, 2016) |
| BEN & JERRY’S, design and | 2,203,988 | November 17, 1998 |
| banner | (renewed as of July 19, 2019) |
Source: Item 13 — TRADEMARKS (FDD pages 64–65)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the trademark 'BEN & JERRY’S, design and banner' was registered on November 17, 1998. The document also notes that this trademark was renewed as of July 19, 2019.
Understanding the registration and renewal dates of trademarks is crucial for prospective franchisees. It confirms that Ben Jerrys has taken the necessary legal steps to protect its brand identity. This protection is essential for maintaining brand recognition and preventing unauthorized use of the trademarks by others.
The fact that the trademark has been renewed indicates that Ben Jerrys is actively maintaining its intellectual property rights. This is a positive sign for franchisees, as it demonstrates the company's commitment to protecting the brand's value. Franchisees should be aware of the importance of using the trademarks correctly and reporting any potential infringements to Ben Jerrys to help maintain the integrity of the brand. Ben Jerrys also states that they will defend the franchisee against any third-party claim arising out of the use of the Proprietary Marks if the franchisee has used the marks in accordance with the franchise agreement.