Where are Ben Jerrys 'Tourist' shops typically located?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
- B) A Tourist shop is typically found in areas where people vacation, and whose primary customers are tourists who are enjoying a visit to Ben & Jerry's as part of their vacation/tourist activities. Real estate types include downtowns, entertainment centers, outlet centers and beaches. These are typically storefront locations, over 700 square feet, with some seating for customers, and they typically serve a full menu. There are some limited-menu counters and kiosks in this category as well.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 76–81)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, Tourist shops are typically situated in areas frequented by vacationers. These locations include downtowns, entertainment centers, outlet centers, and beaches. The primary customer base for these shops consists of tourists who visit Ben Jerrys as part of their vacation activities.
Ben Jerrys Tourist shops are generally storefront locations exceeding 700 square feet, offering seating for customers and a full menu. However, the document notes that some Tourist shops may operate as limited-menu counters and kiosks. This variety in format allows for flexibility in adapting to different tourist locations and customer needs.
For prospective franchisees, understanding the location-specific dynamics of Tourist shops is crucial. The success of a Tourist shop heavily relies on the influx of tourists and their propensity to spend on leisure activities like ice cream. Franchisees should conduct thorough market research to assess the tourist traffic, seasonality, and competition in potential locations to ensure the viability of a Ben Jerrys Tourist shop.