What are the three parts of the 'Mission' that guide Ben Jerrys' decisions?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
It is important that any of our operators be aware that we and our Parent may be guided in our decisions by our "Mission" and "Core Values." The three parts of our Mission are: (i) Product: to make, distribute, and sell the finest-quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment; (ii) Economic: to operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders, and expanding opportunities for development and career growth for our employees; and (iii) Social: to operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–16)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the company's decisions are guided by a three-part mission. These three parts are Product, Economic, and Social.
The Product aspect focuses on producing and selling high-quality ice cream while using natural ingredients and environmentally responsible business practices. The Economic aspect involves operating the company on a sustainable financial basis with profitable growth, increasing stakeholder value, and providing career development opportunities for employees. The Social component emphasizes the company's role in society by finding innovative ways to improve the quality of life at the local, national, and international levels.
Prospective franchisees should understand that Ben Jerrys's commitment to this mission may influence business decisions. This could affect various aspects of the franchise, from product sourcing and environmental initiatives to employee relations and community involvement. Franchisees are expected to align with these values in their operations.