What is a Ben Jerrys 'Scoop Shop' as defined in the agreement?

According to Ben Jerrys's 2025 Franchise Disclosure Document, a 'Scoop Shop' is not explicitly defined within the provided excerpts of Item 22, which focuses on the franchise agreements and related operational aspects. However, the document does provide considerable detail regarding the operation and standards expected of a Scoop Shop.

Specifically, Ben Jerrys requires franchisees to operate the Scoop Shop in strict accordance with the standards and specifications outlined in their manual or in writing. This includes maintaining high operating, quality, and service standards to protect the brand's reputation. Franchisees must use the premises solely for the Scoop Shop's operation and maintain minimum operating hours as specified in their lease or by Ben Jerrys. Furthermore, franchisees are allowed to engage in off-premises activities like catering and mobile vending within their designated territory, provided they adhere to the terms and conditions set by Ben Jerrys.

The agreement also emphasizes the importance of maintaining the confidentiality of information related to Ben Jerrys and the Scoop Shop's operations. Franchisees must comply with health standards, ADA regulations, and pre-opening requirements. The location of the Scoop Shop must be the authorized location as specified in Exhibit A of the franchise agreement, and any relocation requires prior written approval from Ben Jerrys. Given the lack of a concrete definition, prospective franchisees should seek clarification from Ben Jerrys on what precisely constitutes a 'Scoop Shop' to fully understand their obligations and the scope of their franchise.