What is the registration number for the Ben Jerrys trademark that was renewed as of January 29, 2025?

According to Ben Jerrys's 2025 Franchise Disclosure Document, the trademark 'BEN & JERRY’S' has a registration number of 1,303,989. This trademark was initially registered on November 6, 1984, and was renewed as of January 29, 2025. This information is relevant for prospective franchisees as it confirms the registration and renewal status of the primary trademark they will be using to operate their Ben Jerrys franchise.

The FDD also mentions other trademarks owned by Ben Jerrys, including another 'BEN & JERRY’S' trademark with registration number 1,961,757, registered on March 12, 1996 and renewed as of May 28, 2016, and 'BEN & JERRY’S, design and banner' with registration number 2,203,988, registered November 17, 1998 and renewed as of July 19, 2019. These marks are also important for franchisees to be aware of, as they represent the brand's identity and image.

Ben Jerrys also reserves the right to substitute different proprietary marks if it benefits the system, and franchisees must promptly implement any changes. Franchisees are restricted from using the trademarks, abbreviations like 'B&J' or 'BJ,' or product names like 'Vermonster' in their legal or electronic identities without prior written consent. This ensures brand consistency and protects Ben Jerrys's trademarks. Franchisees must also seek approval for any proposed legal name for their business.

Ben Jerrys's parent company, Homemade, owns the trademarks and licenses them to Ben Jerrys through a trademark agreement. Ben Jerrys is responsible for maintaining these trademarks with the USPTO. Franchisees must notify Ben Jerrys of any unauthorized use or challenges to the trademarks and Ben Jerrys will defend the franchisee against third-party claims arising from proper use of the trademarks under the franchise agreement.