What is the registration number for the 'BEN & JERRY’S' mark used by Ben Jerrys?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| Mark | Registration Number | Registration Date |
|---|---|---|
| BEN & JERRY’S | 1,303,989 | November 6, 1984 (renewed as of January 29, 2025) |
| BEN & JERRY’S | 1,961,757 | March 12, 1996 (renewed as of May 28, 2016) |
| BEN & JERRY’S, design and | 2,203,988 | November 17, 1998 |
| banner | (renewed as of July 19, 2019) |
Source: Item 13 — TRADEMARKS (FDD pages 64–65)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the 'BEN & JERRY’S' mark is registered with the United States Patent and Trademark Office (USPTO) under multiple registration numbers. Specifically, the trademark 'BEN & JERRY’S' has been registered under registration numbers 1,303,989 and 1,961,757. These registrations indicate that Ben Jerrys has taken steps to legally protect its brand name. The mark is owned by Homemade, which is Ben Jerrys' parent company.
The registration dates for these marks are November 6, 1984 (renewed as of January 29, 2025) and March 12, 1996 (renewed as of May 28, 2016), respectively. The renewal dates confirm that Ben Jerrys actively maintains its trademark rights. A third trademark, 'BEN & JERRY’S, design and banner' is registered under number 2,203,988, dating to November 17, 1998 (renewed as of July 19, 2019).
As a franchisee, you are allowed to use these marks under the Franchise Agreement. Ben Jerrys retains the right to substitute different proprietary marks if it benefits the system. The franchisee must promptly implement any substitution of new Proprietary Marks. The franchisee cannot use the Proprietary Marks, the abbreviations "B&J" or "BJ," or any of the names that Ben Jerrys uses for its Products as part of your corporate, partnership, or other legal name, or to identify you or your Shop in any other legal or financial activity, or as part of any e-mail address, domain name, or other identification of you or your Shop in any electronic medium, unless agreed to in advance, in writing, by Ben Jerrys.
Ben Jerrys will defend the franchisee against any third-party claim arising out of the franchisee's use of the Proprietary Marks, provided that the franchisee has used the Proprietary Marks in accordance with the Franchise Agreement. However, the franchisee must bear the salary costs of their employees. If the franchisee has not used the Proprietary Marks in accordance with the Franchise Agreement, the franchisee must bear the cost of defense, including the cost of any judgment or settlement.