What is the registration number for the 'BEN & JERRY’S, design and banner' mark used by Ben Jerrys?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Registration Date |
|---|---|---|
| BEN & JERRY’S | 1,303,989 | November 6, 1984 (renewed as of January 29, 2025) |
| BEN & JERRY’S | 1,961,757 | March 12, 1996 (renewed as of May 28, 2016) |
| BEN & JERRY’S, design and | 2,203,988 | November 17, 1998 |
| banner | (renewed as of July 19, 2019) |
Source: Item 13 — TRADEMARKS (FDD pages 64–65)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the registration number for the trademark 'BEN & JERRY’S, design and banner' is 2,203,988. This trademark was initially registered on November 17, 1998, and was renewed as of July 19, 2019.
Having a registered trademark is crucial for Ben Jerrys as it protects the brand's identity and prevents others from using similar names or logos that could confuse customers. The registration and renewal dates indicate that Ben Jerrys actively maintains its trademark rights, which is a standard practice for established franchise systems. This protection extends to franchisees, ensuring they can operate under a recognized and legally defended brand name.
Prospective franchisees should be aware that Ben Jerrys retains the right to substitute different proprietary marks if it deems beneficial to the system. Franchisees are obligated to promptly implement any such changes. This clause allows Ben Jerrys to adapt its branding as needed, but it also means franchisees must be prepared to update their signage and marketing materials accordingly. While this is not uncommon in franchising, it's important for franchisees to factor in potential rebranding costs.