What is the registration date for the 'BEN & JERRY’S, design and banner' mark used by Ben Jerrys?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Registration Date |
|---|---|---|
| BEN & JERRY’S | 1,303,989 | November 6, 1984 (renewed as of January 29, 2025) |
| BEN & JERRY’S | 1,961,757 | March 12, 1996 (renewed as of May 28, 2016) |
| BEN & JERRY’S, design and | 2,203,988 | November 17, 1998 |
| banner | (renewed as of July 19, 2019) |
Source: Item 13 — TRADEMARKS (FDD pages 64–65)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, the registration date for the 'BEN & JERRY’S, design and banner' mark is November 17, 1998. The trademark was also renewed as of July 19, 2019. This mark is one of the principal trademarks that franchisees are allowed to use under the Franchise Agreement and Satellite Addendum for their Ben Jerrys shop.
Ben Jerrys's parent company, Homemade, owns the trademarks registered with the United States Patent and Trademark Office (USPTO). Ben Jerrys ensures that all required affidavits of use and renewal applications are filed timely with the USPTO for these proprietary marks.
As a potential franchisee, it's important to note that Ben Jerrys reserves the right to substitute different proprietary marks if it benefits the system. Franchisees must promptly implement any substitution of new proprietary marks. Franchisees must also notify Ben Jerrys of any unauthorized use or challenges to the validity of the trademarks.