What is the purpose of Ben Jerrys Gift Card LLC, the subsidiary established in Florida?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
The Company established a legal entity in 2010, Ben & Jerry's Gift Card LLC, (the Subsidiary) in Florida as a subsidiary of the Company. The purpose of the Subsidiary is to administer a national gift card program for the franchisees and Company owned stores. The Subsidiary is consolidated into the Company's financial statements and all intercompany activity is eliminated.
Source: Item 21 — FINANCIAL STATEMENTS (FDD pages 89–133)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, Ben & Jerry's Franchising, Inc. established Ben & Jerry's Gift Card LLC in Florida in 2010. The purpose of this subsidiary is to manage a national gift card program. This program is designed for both franchised and company-owned Ben Jerrys stores.
For a prospective franchisee, this means that the gift card program is centrally administered, ensuring consistency and potentially simplifying operations at the store level. The subsidiary's activities are included in Ben Jerrys Franchising, Inc.'s financial statements, with any transactions between the parent company and the subsidiary eliminated during financial consolidation.
This structure suggests that Ben Jerrys aims to maintain a unified brand experience across all locations through a standardized gift card system. Franchisees benefit from a professionally managed gift card program, which can drive sales and customer loyalty. The consolidation of the subsidiary's financials into the parent company's statements provides transparency and accountability regarding the program's financial performance.