What position did Horace Price take at Ben Jerrys in February 2025?

According to Ben Jerrys's 2025 Franchise Disclosure Document, Horace Price became the Global Head of Scooping and North America Associate Director in February 2025. Prior to this role, Mr. Price served as President and CEO of the Price Management Company, Inc. from July 2000 to February 2025.

This indicates that Horace Price holds a significant leadership position within Ben Jerrys, specifically overseeing the "Scooping" operations globally and also acting as the North America Associate Director. This role likely involves managing training programs, ensuring quality standards in Ben Jerrys scoop shops, and potentially contributing to strategic decisions for the North American market.

For a prospective franchisee, this information is relevant because it identifies a key individual responsible for training and operational standards within Ben Jerrys. Franchisees might interact with Horace Price or trainers under his supervision during their initial and ongoing training. Understanding the experience and responsibilities of key personnel like Horace Price can give franchisees confidence in the support and guidance provided by the Ben Jerrys franchisor.