What are the permitted uses of an Authorized Warehouse for a Ben Jerrys franchise?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
As described in Item 1, we may permit franchisees to establish an Authorized Warehouse in which to store Ben & Jerry's ice cream catering products for Off-Premises Activities or Mobile Vending. The location of the Authorized Warehouse will be designated in your Warehouse Addendum. You may only use the Authorized Warehouse for the following purposes: warehouse for Products and other products, storage of catering supplies, general storage space, office space, parking for cart(s) and truck(s), and such other uses and we may specify in the Manual, or otherwise approve in writing.
Source: Item 12 — TERRITORY (FDD pages 60–64)
What This Means (2025 FDD)
According to Ben Jerrys's 2025 Franchise Disclosure Document, an Authorized Warehouse can be established by franchisees to store ice cream catering products for Off-Premises Activities or Mobile Vending. The specific location of the Authorized Warehouse will be detailed in a Warehouse Addendum.
The permitted uses of the Authorized Warehouse are explicitly defined. It can be used as a warehouse for Ben & Jerry's Products and other related items, for the storage of catering supplies, as general storage space, and as office space. Additionally, it can serve as parking for carts and trucks used in the Ben Jerrys business.
Ben Jerrys retains the right to specify additional uses for the Authorized Warehouse in the Manual or through written approval. This clause provides Ben Jerrys with the flexibility to adapt the permitted uses as the business evolves or to accommodate specific franchisee needs. However, franchisees are restricted to only using the warehouse for approved purposes, ensuring brand consistency and operational control.