Who operates the Ben Jerrys location at the Horseshoe Casino in Las Vegas, NV?
Ben_Jerrys Franchise · 2025 FDDAnswer from 2025 FDD Document
- 1.3.3 To own, acquire, establish, and/or operate and license others to establish or operate businesses under the Proprietary Marks, including Ben & Jerry's Shops at limited purpose, limited access, seasonal, or captive audience facilities, and other types of institutional accounts (which include airports and other public transportation facilities, parks, stadiums,
business and industrial and military complexes, theaters, amusement centers, museums, educational facilities, hospitals, and art centers) (collectively, "Institutional Facilities") at any location within or outside the Development Area. BEN & JERRY'S shall provide written notice to DEVELOPER of its intent to establish, or license another to establish, a business under the Proprietary Marks at any such Institutional Facility within the Development Area, unless the foodservice rights at such Institutional Facility are held by the owner or a contract feeder, or in the reasonable judgment of BEN & JERRY'S are not readily available to independent operators. If, within thirty (30) days of such notice, DEVELOPER obtains or demonstrates its ability (in the reasonable judgment of BEN & JERRY'S) to obtain the right to establish a Scoop Shop at such Institutional Facility in lieu of the business proposed by BEN & JERRY'S, BEN & JERRY'S shall not unreasonably withhold its consent for DEVELOPER to establish such Scoop Shop at such Institutional Facility.
Source: Item 23 — RECEIPTS (FDD pages 134–358)
What This Means (2025 FDD)
Based on the 2025 Ben Jerrys Franchise Disclosure Document, the document does not specifically state who operates the Ben Jerrys location at the Horseshoe Casino in Las Vegas, NV. However, the FDD does outline the process by which Ben Jerrys may operate or license others to operate businesses, including Ben & Jerry's shops, at "Institutional Facilities" such as casinos, both within and outside a DEVELOPER's designated area.
Specifically, Ben Jerrys retains the right to establish or license others to establish businesses under its trademarks at Institutional Facilities. If a Ben Jerrys store is planned within a DEVELOPER's area, Ben Jerrys will notify the DEVELOPER, who then has a limited time to demonstrate their ability to operate the store themselves.
For a prospective franchisee, this means that while you may have a protected development area, Ben Jerrys retains the right to operate or license stores in locations like casinos, regardless of your territory. To determine who operates the specific location at the Horseshoe Casino, a prospective franchisee should directly ask the franchisor for clarification.